the things that struck me about the data is that many people think that by not unplugging they can make a difference but if you think about it if more people start to do it then it can make a difference.
2. Were you surprised by any of the results? How so?
I was surprised at the fact that people waste so much electricity.
3. What were your expectations? Were these met or not?
my expectations were that people would try to save money by cutting down on wasteful spending like wasting electricity.
4.Based on your findings, what type of ad campaign will you run? Will you being to educate people? Encourage or coerce people? Embarrass people? What is your angle?
the type of ad campaign i would like to do is to acknowledge people about how to conserve energy.